Salud’

As both a marketer and consumer I am torn when I come across great marketing attached to a mediocre product or service.  I applaud the skill of the marketing effort but share the disappointment in a promise undelivered.  No such conflict exists with Rombi Wines.

A few months ago Buckley Radio VP Kathy Baker sent me a link to the winery’s website and a pair of recently commissioned long form videos.  I thought they did a great job of capturing the passion of winemaker Sal Rombi and the beauty of his vineyard.  A few weeks ago I was pleased to receive a bottle from the winery’s “Official Taster” Kathy Baker.  Yes her passion extends beyond radio.  We did a swap, my blackberry dessert wine for her 2006 Merlot.  I got the best of that exchange.

I raise my glass and say “Salud’” to Rombi Wines.  It is reaffirming when the product inside is as good as the marketing outside.

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*Salud’ is Italian for Cheers.  More formally it is “Salute’” but I tend to hear what was spoken around me where I grew up.