Messaging

I was sitting in a coffee shop a few weeks ago and saw a business card promising that the proprietor could work on everything from a broken kitchen cabinet to an unresponsive computer network. My brain immediately launched into marketing mode and I wondered just how would I go about distilling this handyman’s talents into a few key messages.

Early in my work with a new client I try to help them create a few strong clear key messages that make it easier to define who they are and what they offer. Once armed with this knowledge properly targeted marketing surely will follow.

Easy right? Well not so easy that my job is undertaken by most otherwise talented entrepreneurs. I am also grateful that my skills are not so easily outsourced to workers in a third world country.

At least so far…