With dozens of new social networks popping up each month, many marketers and business owners are in a state of analysis-paralysis. Trying to keep up with the latest social trends alone is overwhelming. Try to participate in every social network, and you’ll stretch yourself too thin and never see results. Hubspot recently posted 8 questions you can use as a model to help you determine if a new social network will be effective in helping you drive sales for your business.
- Who are the current users?
- Who’s likely to use the network over time?
- Are these people potential customers, or do they have the ability to influence your potential customers?
- What types of content are those people passionate about and likely to share?
- How does content get exposed to other people on the network?
- Can you create new types of content for your business to leverage a popular new social network?
- How much time and resources are required to participate in the social network?
- Can you foresee a promising ROI?
Don’t be overwhelmed. Go through each of the social media networks and ask these 8 questions. Then start with the most lucrative network first and add on more when you have time. You can read details about each of these questions here.
