Stagnaro Strategic Marketing delivers strategic marketing services to high tech companies with innovative products that are endeavoring to get their unfair share of attention in a noisy marketplace.
We work with leaders of technology companies to create a comprehensive marketing strategy that is tied to their business goals, a position that is differentiated in the marketplace, impactful visuals and messages that connect with the target audience, and attention-grabbing launches that put them on the map.
Whether you have a product release, or a company launch, you can augment your marketing muscle with expertise from the outside to give you a fresh perspective, ask the tough questions, rally a team, and inject some new creativity into the process.
Market Strategy and Planning
All successful marketing starts with sound business strategy. Utilizing the a proven methodology, we work with the internal team to sketch out the key elements of the product or corporate business plan on one sheet of paper and identify any gaps in our knowledge. If needed, we fill the knowledge gaps by conducting primary or secondary research. We evaluate the competitive market landscape, identifying a position in the market that we want to occupy. From there, we develop key messages to support that position, and conduct external market research to test the messages.
- What will it do for me that others will not?
- Why should I believe you?
Often, new technologies require a new vocabulary to make them standout in the market, and to explain them to the customer. If no one has ever created one before, how do you describe it? We work closely with your product marketing and engineering leads to understand the unique differences between your solution and alternative technologies. From that understanding, we create names for critical elements of the solution: product names, category names, technology names.
Launch Planning and Execution
Designed around the strategic messaging, Stagnaro creates integrated marketing campaigns to drive attention across your key audiences. Typical campaigns involve a well-orchestrated series of tactics involving industry events and trade shows, market analyst and key influencer program, media plans for trade and business press, advertising, digital marketing, customer testimonials, compelling demo creation, and quantifiable proof points.
Stagnaro then teams up with internal company resources and augments the team where necessary with a network of cost-effective marketing professionals to execute the marketing plan.
Stagnaro works with the team to put key performance indicators in place to assess marketing results including qualified lead flow and conversion, website traffic, cost per click, search term placement, media impressions, and sales cycle velocity. Stagnaro works with the team to identify obstacles in the sales cycle and helps create tools and programs to minimize those challenges, such as freemium or trial pricing models, ROI and TCO tools.