High Tech


Audience
Launch

company and product, creating a new category of voice processors

Technology

embedded chip

Market

consumer electronics – mobile phone handset manufacturers and mobile service providers

Big customer win

Apple iPhone4

Big marketing win

Most Innovative company at MWC, Silver Technology Award – Wall Street Journal

Marketing innovation

compelling demo of product in Sound Booth

 


coppercom
Launch

company and product, establishing company as leader in new category of Voice over DSL

Technology

hardware

Market

telecommunications equipment to incumbent and new market entrants

Big customer win

GTE VP announced at customer conference that he was going to implement VoDSL

Big market win

$xB market cap on $50M in revenue (before market crash)

Marketing innovation

copper boxes that communicated value of solution

 


 

Meth Project

Launch

new digital initiative garnering 73 million video views, and #1 search position for “meth”

Technology

creative use of digital and social advertising

Market

methamphetamine prevention

Big market win

63% decline of Meth use in Montana, 65% decline in Arizona, 50% in Arizona

Marketing innovation

compelling website that repackaged Meth Project assets

 


 


Red Brick Systems
Launch

company and product, establishing company as leader in new category of Data Warehousing

Technology

software

Market

enterprise software (Relational DataBase Management Software)

Big market win

Sara Lee

Marketing innovation

on-line query processing showing Red Brick Warehouse 10 times faster than multi-million dollar hardware solutions

 


ShoreTel

Launch

product differentiated from behemoths Avaya and Cisco

Technology

hardware

Market

VoIP PBX to SMBs

Big Market Win

market endorsement of strategy

Marketing innovation

vertical market success stories articulate the value

 


immersion-logo

Work in Progress

Launch

market validation phase

Technology

embedded software – haptics (touch feedback)

Market

consumer electronics – mobile handset manufacturers

 


Tymphany

Launch

company and product

Technology

loudspeaker hardware

Market

consumer electronics – Flat Panel Television, automotive audio, home entertainment

Big Market Win

CES Innovation Award

Marketing innovation

“What’s In the Box” teaser campaign

 


 


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Launch

new product launch, repositioning the company

Technology

SMB Software as a Service and enterprise software

Market

enterprise software (Customer Relationship Management)

 


LexMachina
Launch

new product launch, positioning the company in legal analytics

Technology

Software as a Service

Market

legal software

Marketing innovation

use cases articulating value of new technology

 


School Safety Response
Launch

market validation phase

Technology

smartphone app

Market

school safety