If you look around your office and notice the entire marketing department is you and you alone, it can be a bit daunting. Advancing and achieving your marketing goals can seem like an uphill climb, but it doesn’t have to be. Here’s some advice for succeeding as a marketing team of one.

  1. Prioritize. You can’t do everything! This is the absolute most important concept to grasp. Make sure you understand your business’ priorities and support those exact needs first.
  2. Communicate with other departments so that if priorities change, you can adjust your marketing strategy.
  3. Ask for help with writing content or posting on social media. It is imperative to the brand to hear from more than one person. Adding in other writers to discuss other parts of the business or behind the scenes stuff makes your business more likable and takes away from your workload.
  4. Be realistic and pick a few places to focus your time. You don’t need to be on every social media channel. Figure out where your target audiences are and focus your energy and budgets there.