According to recent research by Bombora, B2B marketers are interested in information about dashboards and lead generation. The Surge Report was based on an analysis of the content consumption behavior of visitors to 2,500 B2B websites (4 billion monthly interactions). The researchers examined which content topics were being looked at compared with established benchmarks. Each topic was assigned a Surge Score of between zero (not trending) to 100 (highly in demand). Marketing dashboards are the hottest area of interest with B2B marketers, garnering a Surge Score of 90. Lead generation is second (85), followed by telemarketing, QR codes, and social media monitoring (80 each).
Learn more about what B2B marketers are prioritizing and see the full infographic here.