School

It’s the last day of school for many kids in my area, and yet I’m already thinking towards back to school. It’s the marketers curse… always thinking and planning for what’s next. According to Twitter data, Back to School marketing starts in July. Amazing isn’t it? Kids aren’t even bored of summer and yet we will begin to see the first ads for backpacks, school supplies, and clothes. So, if you are one of the retailers who have back to school items to sell; start your copywriting, media buys, and planning now so that are you ready to debut your ads in a month. And if not, then get outside and enjoy some sunshine!