One of the biggest challenges facing marketers today is how to get noticed. With all of the noise online, it’s hard to make your brand stand out. We know that one of the best ways to stand out is by using images, but not all images are created equal. Getty Images wrote a great article about the power of visual storytelling and explained that “powerful visuals evoke deeper emotions and result in a deeper engagement with your content.”
The article gave 4 factors for powerful visuals:
- Use authentic visuals
- Be culturally relevant to your audience
- Use visuals that reflect the human experience
- Use visual storytelling tools like archetypal characters
Read more here.
