As marketers we often make assumptions about what our customers already knows, or how they move through the sales funnel. But how often have you actually watched the process? When was the last time you took a look at your SEM strategy? Pick 3 hacks from the below list to focus on and see how your digital ROI can improve dramatically.
- Be your customer
- Get tag management
- Implement interview projects
- Cut SEM bloat
- Embrace innovation and failure
- Optimize email
- Steal ideas from other industries
- Clean up ad to landing page messaging for consistency
- Plan evergreen content and campaigns
- Capture bouncing visitors
Of these, I can’t stress enough the importance of #1. I have met so many marketers who have never taken themselves through the buying process to see how each step effects potential customers. Some of the hurdles that stop a customer in their tracks can be so easily solved internally if we just put our minds to it. For more information about the steps above, head over to Forbes.
