Digital

I know you are thinking it. Digital Marketing? What does that mean exactly? It’s a good question, and one that many marketers are struggling to define. Since there are many interpretations, let me clarify how we define it. Digital marketing is marketing a service, product or event online. As you can imagine, digital encompasses a lot. It includes social media, email, search, display and banners ads, mobile, webcasts and more. In fact, another type of digital marketing channel was probably added as I made that list. That’s because digital marketing is fluid and constantly changing.

All of this change and excitement is well deserved, because the digital world is one of the best places to market anything. It’s highly targeted, cost effective, and optimization can happen in real time. Digital CPMs can be as low as 10% of traditional marketing mediums – such as newspaper or radio. And what’s more – digital marketing is the future. If you have ever watched teenagers for any time longer than 3 minutes, you’ll see they are constantly plugged in. That is how we will reach the future generations, and this is where you need to be now.

Interested in learning more about digital marketing? Take a look at this presentation we did recently (digital marketing starts on slide 26). You can also find out more about what types of digital marketing services we offer here. If it sounds like something you want to pursue, get in touch with us.


Fair

Earlier this week we presented at the Western Fairs Association. It was a fantastic event and we were so happy to be included. We teamed up with Zoie from Zoie’s Solutions to present on integrated marketing options for Fairs. Mainly we focused on social and digital media and the benefits they offer to Fairs (and really to any industry). A few benefits we highlighted were the fact that social and digital marketing is cost effective, timely, and highly targeted.

We would now like to make this presentation available to you as well. You can download it here: WFA Presentation – 2014. If you have any questions, please don’t hesitate to reach out to us and ask. Happy reading!

-Rachel


First

If you’re like me, you were born before personal computers were introduced in the 1970s. If so, you and I are digital immigrants–people who grew up without digital technology and adopted it later.

I met Steve Stagnaro in the 1970s. I won’t give the exact year, so he and I can lie about how young we are. But, in those days–before there were personal computers or cell phones or videocassette recorders–we embarked on career paths and arrived at marketing as our chosen profession.

The oh wow moment is here, my friends: You can succeed in marketing in today’s digital age at any age.

How few or how many birthdays you have celebrated in your life doesn’t really matter. Here’s the secret to succeeding in today’s marketing: Learn the best practices of using personal computers, the Internet, hand-held digital devices, and social media channels to add to what you already know about how to connect with people one-to-one.

All of us online today are literally at a distance from other people. I am typing these words on a computer near Washington, DC. Yet, you can be reading this text on your cell phone while driving on the freeway in San Jose–not one of those best practices that I mentioned.

Web sites and social media channels like Facebook, Twitter, Yammer–and all the rest with other funny names–are capable of enabling us to connect to people, one-to-one. The trick is to learn how to use this available technology we have today without separating ourselves from others by staying behind glass touchscreens.

I am pleased that Steve Stagnaro listened to my advice that he should embrace social media for marketing. Now, we all can follow him on Twitter and on Facebook. Now, you can turn to him for hands-on lessons learned. Now, you, too, can embrace this digital technology for connecting one-to-one with people in your marketing efforts.