A little competition is good for your business, as it pushes you to make the best choices and perform at your best. Your competition’s customers are a valuable pot of potential revenue that can be tapped into. You already know they are interested in a similar product, now you just have to show them why you are better. Here are 5 competitive advertising strategies that you can use to get in front of those potential customers.
- Target Facebook users whose interests include your competitors. When creating your ad, you can use your competitor’s name or URL as the specific target interest in order to create ads targeted directly as their customers.
- Disrupt your competitors’ videos with YouTube ads. What better way to get in front of your competitor than with a video ad that plays directly before one of theirs?
- Use your competitors’ emails with Gmail ads. You can do keyword targeting on your competitors brand terms so that when people get an email from them, your ad pops up in the top of their inbox as well.
- Reach your competitors’ audiences through Google Display Network. You can target a predefined audience, one that is more receptive to your ads, and you can start with their customers.
- Download and target your competitors twitter followers. By using this list and the tailored audience feature – you can target these people directly with your ads.
You can read more about each step, including detailed instructions on how to do each step here.
