I know you are thinking it. Digital Marketing? What does that mean exactly? It’s a good question, and one that many marketers are struggling to define. Since there are many interpretations, let me clarify how we define it. Digital marketing is marketing a service, product or event online. As you can imagine, digital encompasses a lot. It includes social media, email, search, display and banners ads, mobile, webcasts and more. In fact, another type of digital marketing channel was probably added as I made that list. That’s because digital marketing is fluid and constantly changing.
All of this change and excitement is well deserved, because the digital world is one of the best places to market anything. It’s highly targeted, cost effective, and optimization can happen in real time. Digital CPMs can be as low as 10% of traditional marketing mediums – such as newspaper or radio. And what’s more – digital marketing is the future. If you have ever watched teenagers for any time longer than 3 minutes, you’ll see they are constantly plugged in. That is how we will reach the future generations, and this is where you need to be now.
Interested in learning more about digital marketing? Take a look at this presentation we did recently (digital marketing starts on slide 26). You can also find out more about what types of digital marketing services we offer here. If it sounds like something you want to pursue, get in touch with us.
