Like it or not, as Facebook continues to set revenue records, it is obvious that it is a major component of social media marketing. If you are still fighting against the Facebook revolution, give it up and start putting that energy into Facebook marketing. Here are 5 tips to get you started:
- Spruce up your page – make sure all of your contact information is on the page such as address, phone number and business hours. Add interesting things to your page so that people will want to visit and see value in it.
- Post regularly – people will lose interest quickly if you aren’t posting new things regularly. Make sure it’s a good mix of personal, business, and funny items.
- Create video and photo posts – this will also help people to stay interested. Photos and videos grab more attention than text posts in a newsfeed and allows you a way to stand out.
- Use insights to optimize – you can use page insights to see how people are interacting with your page, such as what posts are most popular. You can also use these insights to learn more about your audience, such as where they live and what age or gender they are.
- Get help – you can use admin roles on your page in order to spread out the workload. It is important to keep your page going if you are on vacation or if you have lost your focus for new posting ideas. Admin roles are set up so you can decide how much power each role has and is very helpful for managing an active page.
