Most people change their content based on a range of demographic and geographic data. But did you know that age plays a huge part in your content strategy? Social Media Today created a very informative infographic that highlights some of the differences in how generations consume media. Go check out all the details, but I have posted a few highlights here.
- Amongst all generations, late evening was the most popular time to consume media. Try to post between 8pm and Midnight.
- More than a quarter of Millenials use mobile as their primary device for media.
- Generation X uses Twitter to share content 70% more than Baby Boomers.
- The top 4 most consumed types of content remain consistent across all generations: blog articles, images, comments, and eBooks. They also all share the least consumed content: white papers.
- All generations agree that 300 words is the sweet spot for content length.
- The generations do not agree about their favorite genre of content. Make sure to consider your audience when creating genre specific content.
