The computer has brought us all into a virtual town square where we can be together all the time. That means company leaders can reach current and potential customers in ways no one could dream of a few decades ago. Our social media cultures takes this truth to the next level by allowing brands to build emotional connections with their customers through an ongoing dialogue with equates to a win win scenario. The result of this new intimacy is that your brand is humanized and customer loyalty skyrockets.
Forbes explains 5 basic steps to guide you through humanizing your brand.
- Have a plan. Spend some time understanding what brand humanization would look like for your company and figure out what you need to do to make it happen.
- Know thyself. In order to invite customers in to know you better, you need to know yourself. Decide what your company culture is and then figure out how to express that externally.
- Create brand ambassadors and evangelists. It’s important to have multiple people post and employees can be some of your best ambassadors. Just make sure everyone knows the rules and has training on what should and shouldn’t be posted.
- Don’t forget your netiquette. Make sure to stay within boundaries, as humanization does not mean intrusion.
- Hire for humanization. Make this one of the principals for hiring. Look for people with warmth, senses of humor, and emotional intelligence so you can build out your brand ambassador team.
