If you are looking to expand your current market, sometimes the traditional and online marketing methods might not work. Sometimes your product needs a bit more visibility and credibility and that’s when you look towards influencers. There is a reason why big companies pay millions of dollars to celebrities to promote their products, because it works. Now, you don’t have to worry about shelling out big money for a big celebrity. Sometimes, you simply have to find someone who has an expertise and follower base online.
Let me explain the term influencer: this is an individual who has the ability to influence the opinions or buying decisions of your target audience, largely thanks to their social media following. And why would you need an influencer? Well, rather than having to rely on your existing audience to promote your product or brand, you get access to a much larger audience via people who are already popular with your potential customers.
Forbes came up with the following formula on what makes a good influencer and as you can see – it’s not just about the amount of followers a person has:
Influence = Audience Reach (# of followers) x Brand Affinity (expertise and credibility) x Strength of Relationship with Followers
Sound like something you could use? Then head over to this econsultancy article to find the tools and suggestions on how to find your next influencer.
