Landing pages have always been a tricky thing. As with email copy – you can write something that you think hits it out of the park and yet the analytics show it fell short. Far short. There are so many pieces that play into landing page success that it is often difficult to target what went wrong. Was it where the customer came from? Were there too many qualifying questions? Or not enough? Was it confusing? Did we offer them what we promised? And about another 20 more questions that make you wonder why a landing page might not perform.
Well you can eliminate copy from your worries with these three simple copy writing tips specifically designed for Landing Pages.
- Every element of your landing page has 1 job
- Always start with a page goal and work backwards
- Stop trying to write
In essence, don’t try to do everything. If your landing pages still need a boost, you can read the whole article here.
