Let’s talk PR. It’s an underrated part of marketing and often overlooked in small businesses. And yet, it’s very budget accessible – I’m talking free! In the beginning stages of a business, it’s one of the best tools to get your business name out there. Later in your business life cycle, it can renew your brand, bring back old customers, bring in new customers, or start a word of mouth revolution. Today Inc.com shared 9 valuable tips for conducting PR outreach. Here is a quick summary of the dos and don’ts, but I suggest you head over and read the details as well.
5 Dos of PR Outreach
- Research before pitching
- Ease into things
- Introduce yourself
- Come prepared
- Offer something in return
4 Dont’s of PR Outreach
- Send mass emails
- Pitch and ditch
- Spam contacts
- Fail to consider timing
In other words, make your PR contact feel special, as if the announcement was tailored to them. No one wants to feel like they were told a unique story, along with 500 of your other contacts.
