Instead of stuffy website bios, we thought it would be fun to share a short Q&A about our marketing backgrounds and interests. First up is Rachel, who heads up the Digital Marketing department.
- What did you want to be when you grew up? I wanted to be a waitress. But if I wasn’t smart enough for that, I said I would settle on being a nurse.
- When did you first get interested in Marketing? In middle school, although I didn’t know it was called marketing back then. I was obsessed with looking at advertisements, cutting things out, and making my own collages for different themes. From there it continued to morph until in high school I shadowed some marketing executives and realized it was the perfect field for me.
- What was your first marketing job? I assisted with marketing events for members at a local swim club during my high school summers.
- What part of marketing do you find most interesting? The testing. I am always so curious as to why one ad might perform better than another ad in the same campaign. I love to dig into the statistics to see why something would be preferable to an audience.
- Which area of marketing do you want to learn more about in 2014? Mobile. It seems like everyone is always glued to their phone screen these days and I would love to learn more about the new ways to reach mobile customers.
You can read the stuffy version of Rachel’s background or learn more about the digital marketing department here. Stay tuned – next week we’ll hear from the big man himself – Steve!
