Google has become so prevalent in society that is has become it’s own verb. How often have you said, “Just Google it”? And what happens when people try to google you? Do you show up on the first page of rankings? Try it. It’s a good test to see how many adjustments you need to make to your website.
There are two ways to get traffic to your site through Google. The first is via paid traffic – this is when your website would show up at the top of the search page for certain keywords. The other way is via organic traffic. This means your site shows up on search engine results pages because of its relevance to the search terms. If you own a dry cleaning business, and your website simply says “cleaning” versus “dry cleaning”, or your website never says the word “clothes” you could be missing valuable organic search traffic when someone Googles “clothes dry cleaning”. Instead, you’ll get people looking for carpet or house cleaning. You are probably laughing to yourself about this type of mistake – but you would be surprised what businesses leave off their website in text because it is conveyed in a picture, graphic, or logo.
Buying keywords is a great way to market your business. But why buy the keywords when you get it for free? A little work on your website – called Search Engine Optimization (SEO) – and you can gain that organic search traffic with no budget. Want to know more? Hubspot has a great little On-Page SEO Template that you can download.
