Mobile. Mobile. Mobile. Are you tired of hearing it yet? Earlier this week we had Mobilegeddon and it seems like every marketing article these days threatens that business is over if you aren’t optimized for mobile. Yikes. Drastic right? Well if you aren’t as mobile ready as, well, everyone says you should be, here is so good news. According to eMarketer, smartphones and tablets make up 60% of the time spent on retail content, but only 13% of the sales. It appears most people like to browse their favorite retail stores while waiting in line at the bank, or waiting in the car, or waiting just about anywhere. But when it comes to the actual purchase, people still want to do it the old fashioned way – in front of a desktop computer. So if you learn anything from this stat, prioritize making your website as mobile friendly as possible first (both in content and shopping) and then work on the mobile purchasing aspect second.
